Sunday, October 23, 2005

The Monitor Tribute Pages - NBC RADIO

The Monitor Tribute Pagesthe program ran continuously for 40 hours, from 8 a.m. Saturday to midnight Sunday. It had everything -- news, sports, comedy, interviews, remote pick-ups from around the world, music -- a true magazine of the air. Listeners could tune in or out at any time during the weekend, wherever they were -- at home or in their cars. During any "Monitor" hour, dozens of different people, places and things were presented -- all presided over, live, by hosts Weaver called "communicators" in mammoth New York studios NBC named "Radio Central."

If "Monitor" had failed, NBC Radio would have disappeared decades before it did. But it worked -- indeed, it was a smash hit with listeners, advertisers and critics. It quickly became NBC Radio's biggest moneymaker and almost single-handedly kept NBC in the radio business. Simply put, "Monitor" became the biggest thing in radio

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