Media use

Cartt News Section: "VANCOUVER � As Internet-using Canadians spend more and more of their time online, it appears as though radio listenership is suffering the most because of that, according to a recent report from Ipsos Reid.

Internet-using Canadians averaged 12.7 hours per week on the web in 2005 (up 46% from 8.7 hours in 2002). The increase appears to have come at the expense of radio, primarily, as the typical Internet-using adult reports spending 11 hours per week listening to the radio, down from 16 hours per week in 2002, says the survey results.

While weekly Internet usage has surpassed radio listening, television retains the number one position among media sources with Internet-using Canadians averaging 14.3 hours of TV viewing per week. Still, the gap between Internet and TV usage is closing (a difference of 1.6 hours per week compared to 4.5 hours in 2002), with the Internet threatening to overtake television should these trends continue, says the study, called Online News and Information Seeking: What the Future Holds. "