Wednesday, March 07, 2007

Google says it loses $1 billion a year to false ad clicks

Google says it loses $1 billion a year to false ad clicks: "Google Inc. loses about $1 billion US a year to 'click fraud' or other invalid click-throughs on its ad service, the company says.

Advertisers have been asking Google for a clearer picture of the reach and effectiveness of their ads"

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